Creative brief

Laasso creates elegant and wearable tassels, handmade from horse hair, vegetable tanned deer leather and brass. To strengthen the brand's visual identity, we captured the collection in a timeless photography campaign and interface for the website. With close attention to the brand's philosophy, we were able to translate its message into a series of dreamy images, whilst maintaining a high-end look & feel

Campaign values

Visual direction

Bohemian elegance + Cowboy aesthetic + Soft, natural ambience