Côte de Lavande
Joko editorial on film for Loin Magazine
The story narrates a vivid nostalgia for warm summers spent musing under azure skies. A boyhood memory, fickle and fleeting, reminiscence of growing up between purple fields of flowers and maritime pines. Gathering fresh lavender in the early morning, to dry in the salty afternoon air.
Photography, art-direction & styling: Studio Joko
Models: Yannik at Republic men & Giel at Max models
Special thanks to: Hul le kes, Giulia Ferraris, Kassl Editions, Casa Gitane, Spice PR and Parrot Agency