Creative brief
Cevelann is an Amsterdam-based textile design studio offering handwoven throws, shawls and blankets. We were asked to develop and execute an authentic e-commerce photography production, to set the base for a clean and consistent webstore. Our most essential aim was to show the quality and craftsmanship of the handwoven products, by placing them against a bright backdrop and expose every beautiful fabric detail.
Campaign values
Visual direction

Matter of material + Craft & workmanship + Minimalist atmosphere