Creative brief

1/OFF celebrates the legacy of grand designers by reviving vintage design pieces into modern, high-end staples. Rooted in the upcycle movement, every garment is handmade in their atelier in Paris. We were invited to take part in their early journey by developing and executing a social campaign, covering production, art-direction, photography and styling. Based on a thoughtful strategy affirm with the brand's core values, we took upon an editorial approach to set the tone for a unique 1/OFF identity.